Categories Earnings, Technology

Earnings preview: Baidu’s (BIDU) steady growth, rising costs point to a mixed Q1

Internet search platform Baidu Inc. (Nasdaq: BIDU), which is often referred to as China’s Google, has been striving to strike the right balance between growth initiatives and rising costs. When the diversified tech firm reports its first-quarter numbers Monday after the closing bell, the market will be looking for earnings $0.78 per share, down 59% from last year. Meanwhile, revenues are estimated to grow about 20% to $3.61 billion.

The consensus estimate is that earnings will contract further in 2019 and next year as the company continues to invest in new areas. The long-term outlook is that the pressure on profitability will persist in the next three years when margins will get squeezed by cost escalation.  An infographic on Baidu's fourth quarter 2018 earnings results

Investments in non-core areas like cloud, content and short video – in response to the slowdown in the search service business in the Chinese market – is estimated to have weighed on the bottom-line in the to-be-reported quarter. Meanwhile, the fact that Baidu’s cloud revenue more than doubled in the previous quarter shows the efforts are yielding results, though the segment accounts for only a small part of the company’s total revenues.

Investments into non-core areas like cloud, content and short video are estimated to have weighed on the bottom-line in the to-be-reported quarter

Last week, research firm Oppenheimer downgraded Baidu to market perform from outperform and lowered the price target, after maintaining the bullish rating for more than two years. Meanwhile, the stock bears a consensus buy rating and an average price target of $205.

The primary challenge facing the company is the slowdown in the Chinese economy and growing competition. Among rivals, Tencent has forayed into several areas where Baidu is trying to increase its foothold, such as artificial intelligence and autonomous transport technology. Tencent’s market-leading messaging platform WeChat, which is rapidly transforming into an all-in-one app, might take away a part of Baidu’s market share in the long run.

Also see: Baidu Q4 2018 Earnings Conference Call Transcript

In the fourth quarter, Baidu’s earnings were hit hard by higher operating costs and capital expenditure, which more than offset a 15% growth in revenues. Adjusted earnings dropped 17% year-over-year to $1.92 per share.

After reaching a peak in early 2018, Baidu’s shares entered a downward spiral and lost 11% in the last six months. Since the beginning of 2019, the stock gained 5%, reversing the earlier trend.

We’re on Flipboard! Follow us to receive the latest stock market, earnings, and financial news at your fingertips

Most Popular

Does Unity Software (U) stock has more room to run?

Last month, the IPO market was in a full swing. IPOs of Snowflake (NYSE: SNOW) and JFROG (NASDAQ: FROG) had an impressive opening day in September, the former creating a

PepsiCo (PEP): Steady snacking habits amid pandemic drive strong quarter for beverage giant

PepsiCo Inc. (NASDAQ: PEP) beat market expectations on both revenue and earnings for the third quarter of 2020. The company saw the momentum continue in its snacks business while the

Does the virus-driven boom make Electronic Arts (EA) a good investment?

With more and more people turning to virtual entertainment sources, amid the virus-related movement restrictions, video game publishers like Electronic Arts (NASDAQ: EA) are witnessing unusually high demand. Not surprisingly,

Leave a Reply

Your email address will not be published. Required fields are marked *

Add Comment

Viewing Highlight