Categories Analysis, Markets

Google trails at fifth spot in the Chinese search engine market

Google may be the King in the West, but in China, it continues to be one of the smaller players in the search engine space. The US-based search engine, a product of Alphabet Inc (NASDAQ: GOOGL) is only the fifth largest in China, with a marginal market share of about 3%, according to Statcounter GlobalStats.  

This compares with Google’s worldwide market share of over 92% as well as 88% in the US alone.

search engine market share - china vs world

The Chinese search engine market is dominated by Baidu (NASDAQ: BIDU), which holds almost two-thirds of the market. This is followed by Sogou (NYSE: SOGO), which recently outperformed the third-placed Shenma for the runner-up spot. Shenma is a JV between Alibaba Group (NYSE: BABA) and UCWeb.        

Haosou and Bing feature in the fourth and sixth slots respectively.

READ: APPLE COULD GET HURT IN THE FIGHT AGAINST HUAWEI

Google’s market share is worst in mobile devices and has a market share of under 0.4%. In the desktop space, the Sunder Pichai-led company fares much better, with a decent share of over 7%.

On the flip side, while taking Asia as a whole, Google once again tops the chart with over 88%  market share. With just over 3% share, Yahoo is the closest competitor.

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