Categories Earnings, LATEST, Technology

Microsoft acquires Semantic Machines to boost AI capabilities

The ever-increasing prominence of artificial intelligence gets another push from Microsoft Corp.’s (MSFT) purchase of AI start-up Semantics Machines in a deal whose financial details remain undisclosed. Semantics is a California-based company that specializes in conversational AI. In other words, machine-learning capabilities are used to help bots sound more human.

This acquisition is expected to help Microsoft enhance the capabilities of its digital voice assistant Cortana and its Azure Bot Service. The company plans to establish a conversational AI center of excellence in Berkeley to further its language interfaces development plans.

Microsoft headquarters
Image courtesy: Wikimedia Commons

The team at Semantics includes experts like Larry Gillick who was previously Chief Speech Scientist at Apple (AAPL). They have worked on Apple’s digital assistant Siri. Providing context and memory to conversations with bots and digital assistants to make them more efficient is gaining more importance and this seems to be an area in where companies like Microsoft and Amazon (AMZN) are focusing now.

A few days ago, Google Duplex created news by using the Google Assistant to book an appointment. Microsoft hopes to bolster its AI capabilities on a similar front with this acquisition so that it can reach level footing with Google (GOOGL) and others in this space.

Although Microsoft had a nasty experience around two years ago with its Twitter chatbot, the company can be expected to learn from its experiences and do better with its experiments this time.

Most Popular

Does Unity Software (U) stock has more room to run?

Last month, the IPO market was in a full swing. IPOs of Snowflake (NYSE: SNOW) and JFROG (NASDAQ: FROG) had an impressive opening day in September, the former creating a

PepsiCo (PEP): Steady snacking habits amid pandemic drive strong quarter for beverage giant

PepsiCo Inc. (NASDAQ: PEP) beat market expectations on both revenue and earnings for the third quarter of 2020. The company saw the momentum continue in its snacks business while the

Does the virus-driven boom make Electronic Arts (EA) a good investment?

With more and more people turning to virtual entertainment sources, amid the virus-related movement restrictions, video game publishers like Electronic Arts (NASDAQ: EA) are witnessing unusually high demand. Not surprisingly,

Tags

Add Comment
Loading...
Cancel
Viewing Highlight
Loading...
Highlight
Close
Top