Categories Consumer, Markets, Technology

Roku stock rises as it adds premium subscriptions to The Roku Channel

Streaming service company Roku Inc. (ROKU) announced that it is adding premium subscriptions to The Roku Channel. Roku customers will be able to watch both free ad-supported and paid premium content in one interface. Shares of Roku rose about 6% in Wednesday’s regular trading session.

Roku Channel was launched by the company in October 2017 as a free channel and became available on the web last summer. Roku Channel will feature premium content from its more than 25 subscription partners which include SHOWTIME, Starz, EPIX, Baeble Music, CollegeHumor’s DROPOUT, CuriosityStream and FitFusion. Compared to its competitor Amazon (AMZN) Prime service, Roku Channel will be missing the content from HBO.

The Roku Channel will continue to include free, ad-supported titles available without a subscription and all premium content will have a trial period of seven days. The Los Gatos, California-based firm is also updating its mobile app, which will enable customers to watch content from The Roku Channel.

Premium subscriptions and search capabilities on The Roku Channel will begin rolling out to select Roku devices in late January, with a phased rollout planned for early 2019. The Roku mobile app update will also begin rolling out to iOS and Android devices in late January.

Roku stock falls despite better-than-expected Q3 results

In the past 52 weeks, the set-top box company’s stock has traded between $26.30 and $77.57 and dropped 38%.

 

We’re on Flipboard! Follow us to receive the latest stock market, earnings, and financial news at your fingertips

Most Popular

Does Unity Software (U) stock has more room to run?

Last month, the IPO market was in a full swing. IPOs of Snowflake (NYSE: SNOW) and JFROG (NASDAQ: FROG) had an impressive opening day in September, the former creating a

PepsiCo (PEP): Steady snacking habits amid pandemic drive strong quarter for beverage giant

PepsiCo Inc. (NASDAQ: PEP) beat market expectations on both revenue and earnings for the third quarter of 2020. The company saw the momentum continue in its snacks business while the

Does the virus-driven boom make Electronic Arts (EA) a good investment?

With more and more people turning to virtual entertainment sources, amid the virus-related movement restrictions, video game publishers like Electronic Arts (NASDAQ: EA) are witnessing unusually high demand. Not surprisingly,

One thought on “Roku stock rises as it adds premium subscriptions to The Roku Channel

Leave a Reply

Your email address will not be published. Required fields are marked *

Add Comment
Loading...

Cancel
Viewing Highlight
Loading...
Highlight
Close
Top